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Maurice Renoma's Modograph Book

Maurice Renoma's Modograph Book

€39.00Price

"RENOMA... MAURICE: MODOGRAPHER". Editions Marval, Paris. 1999. in-4, grey cloth cover under photo jacket. 184 pages. Text in French illustrated with numerous photographic reproductions in-text and outside the text, including 93 in black & white and 49 in color, by Maurice Renoma.

"A pioneer of "yé-yé" fashion in the early sixties, Maurice Renoma quickly became one of the favorite designers of show business and of a youth eager for innovation and freedom... A few years ago, he appropriated the language of photography and created a new concept: "modography". As with fashion or design, he applied his method: a mixture of instinct and reflection. Jacques Brunel, in a first historical part, abundantly illustrated, traces the exceptional career of this designer since the sixties. The second part of the book is devoted to Maurice Renoma's "impulsive act" photography: a new approach to reality in which he first favors the carnal and the sensual by celebrating the woman's body, her nudity, her attitudes, but also the face, the looks, the movement. His images are spontaneous, charming, tinged with humor and a discreet eroticism... exactly like his fashion!"

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