The son of tailor and dressmaker Simon Cressy, Maurice Renoma, born on October 23, 1940, grew up with his brother Michel in the family apartment which also served as a dressmaking workshop, a stone's throw from the Carreau du Temple, in the 3rd arrondissement of Paris.

From the age of 15, Maurice made himself clothes out of suede or loden, in a typically English style, something never seen before at the time.

In 1963, the White House Renoma boutique opened its doors on Rue de la Pompe in the 16th arrondissement, to dress "Janson." Considering fashion as an art form, Maurice Renoma expressed his original and audacious vision. With innovative materials, bold colors, and sculptural cuts, all the ingredients were there for the family fashion house to stand out from the rest.

The Renoma style became famous: a fitted jacket with wide lapels, deep vents, and straight shoulders, paired with straight-legged, low-waisted trousers. He challenged conventions with his military-style blazers and fitted suits in green, garnet, and violet velvet...

He repurposes clothing by cutting it from upholstery fabric. For Parisian youth and for political and artistic figures, the Renoma boutique becomes the essential place for a unique, unconventional, uncompromising fashion.

In the early 1990s, Maurice Renoma began to take an interest in photography and the use of 400 asa black and white film.
He invented the neologism "modograph," which he believes better reflects the essential links that unite fashion and photography.

Since 1993, Maurice Renoma has exhibited his photographs in France and around the world. In 1997, he was made a Knight of the Order of Arts and Letters.